Case Studies

Real engagements. Real lead growth.

The studies below are representative of our typical engagements. Names, businesses, and metrics are illustrative placeholders — individual results vary.

Selected case studies

Home Services — Roofing

Northwind Roofing

Midwest, US

+212%

organic form fills (6 mo)

1.4s

avg. page load (was 7.1s)

3.6x

Google Business calls

Challenge

Outdated WordPress site loading in 7+ seconds, weak Google Business presence, and almost no organic leads despite strong word-of-mouth.

Approach

Rebuilt the site as a fast, mobile-first lead-gen experience. Added service-area pages, optimized Google Business Profile, and started a Growth SEO retainer focused on local intent keywords.

Results

A combination of a faster site, better conversion design, and consistent SEO execution produced the metrics shown to the left over the engagement period.

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Healthcare — Wellness Clinic

Cedar Wellness

Pacific Northwest, US

4.7%

site booking conversion rate

+128%

organic landing-page traffic

100%

channel attribution clarity

Challenge

Booking conversion was stuck at under 1% on the old site. The team didn't trust their analytics or know which marketing channels were actually working.

Approach

Designed a new Growth Site with a streamlined booking flow, conversion tracking on every channel, and an Essential SEO retainer to build out service-page content.

Results

A combination of a faster site, better conversion design, and consistent SEO execution produced the metrics shown to the left over the engagement period.

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Professional Services — Law

Apex Legal

Southeast, US

+184%

organic consultation requests

Top 3

rankings on 11 priority terms*

2.8x

qualified lead-to-client rate

Challenge

A respected boutique firm with a website that read like a brochure from 2014. They were losing prospective clients who searched them up and bounced.

Approach

Built an Authority Site with practice-area depth, attorney bios, and trust-focused content. Layered on a Dominance SEO retainer with monthly content and digital PR.

Results

A combination of a faster site, better conversion design, and consistent SEO execution produced the metrics shown to the left over the engagement period.

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Home Services — HVAC, Multi-Location

Summit HVAC

Mountain West, US

+96%

lead form submissions

3 of 3

locations ranking on map pack

−42%

cost per lead vs. paid ads

Challenge

Three locations sharing a single page and competing with each other in search. Owners couldn't tell which location was generating which leads.

Approach

Launched location-specific landing pages, restructured Google Business Profiles, and ran a Dominance SEO program with location-tagged content and reviews strategy.

Results

A combination of a faster site, better conversion design, and consistent SEO execution produced the metrics shown to the left over the engagement period.

Get a similar plan for your business

* All names, metrics, and rankings shown are illustrative placeholders representative of typical engagements. Past performance does not guarantee future results — see our disclaimer.

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